02/07/18 — 12/07/18
Summer course 2018: « Once unpon a time 2.0 : Transmedia Storytelling »
Everyday in our Facebook or Twitter feed appear posts about how to create relevant content that will help to improve a blog, brand, product etc. How so ? By capturing attention and generating social engagement. However, what we often see are many individual actions which are almost always isolated and used individually. Nowadays, modern technologies give us an easy solution to improve our way of creating content.
Let’s take the Harry Potter saga as example. Each volume is derived on various platforms. But each platform tells exactly the same story. Now, imagine how rich and interesting the world of Harry Potter could have been if each kind of media (web, audio, books, apps, fixed or animated pictures, virtual or augmented reality, etc.) had brought a new distinct element to the story. With all these modern technologies, we have the possibility to use the strengths of each and make them complementary in order to create a whole new world. This is called transmedia! We showed an example for literature but it can be used in many other fields such as marketing, education, architecture, etc.
With us, learn how to use the power of Transmedia Storytelling to make your audience feel concerned, touched, captivated and participating.
If you want to:
➜ Then, don’t hesitate any longer! Write your motivation letter, take your laptop and come meet us !
Arnaud Debray
Summer Course Main Organiser
Marie Misson
Summer Course Main Organiser
François de Barquin
Academic responsible
Noémie Bidoul
Activity responsible
Quentin Groulard
Party responsible
Nicolas Rigot
Logistic responsible
Aurore Cappellari
Participants responsible
Brieuc Everard
Food responsible