Everyday in our Facebook or Twitter feed appear posts about how to create relevant content that will help to improve a blog, brand, product etc. How so ? By capturing attention and generating social engagement. However, what we often see are many individual actions which are almost always isolated and used individually. Nowadays, modern technologies give us an easy solution to improve our way of creating content.

Let’s take the Harry Potter saga as example. Each volume is derived on various platforms. But each platform tells exactly the same story. Now, imagine how rich and interesting the world of Harry Potter could have been if each kind of media (web, audio, books, apps, fixed or animated pictures, virtual or augmented reality, etc.) had brought a new distinct element to the story. With all these modern technologies, we have the possibility to use the strengths of each and make them complementary in order to create a whole new world. This is called transmedia! We showed an example for literature but it can be used in many other fields such as marketing, education, architecture, etc.

With us, learn how to use the power of Transmedia Storytelling to make your audience feel concerned, touched, captivated and participating.